Laundry Detergent Green Hinoki

Green Hinoki: a fresh, grounding scent unlike anything in laundry

Crafted over two years, our breakthrough formula uses glycolipids, enzymes, and bio-based surfactants to lift stains and odours—then actually disperse them, so they don’t redeposit like they do with conventional detergents.

𝐖𝐡𝐲 𝐈𝐭'𝐬 𝐚 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫: • Next-Level Stain Lifting Most laundry products are very 'soapy,' penetrating stains to try to absorb them. Ours does the opposite. Instead of penetrating the stain and the fabric, we use a proprietary technology with a one-two punch: • First, it acts like a magnet to LIFT the stain off, • Then, it keeps the dirt particles suspended in the water, preventing them from redepositing onto fabrics. This method keeps your brights brighter, and your whites whiter over time. • Next-Gen Biosurfactants We are the first-to-market with such a high concentration of glycolipids, which deliver deep, fabric-safe cleaning with a lower carbon footprint than glucosides, which traditional laundry products use. • Exceptional Cleaning Performance Enzymes play a powerful role in laundry detergent - they act as biological stain removers, breaking down specific types of stains at a molecular level. A negative of enzymes is that they can degrade natural fibers over time. We use a corrected blend of enzymes, that provide excellent cleaning without compromising the long-term integrity of textile fibers. • Smart, Sustainable Design: Comes in a sleek, reusable 750mL aluminum bottle with a precision pump (just 5mL per load = 75+ loads). • Safe for What You Love: • Cold-water optimized. • Safe for all fabrics—from delicates, to natural fibers, linens, gym gear, baby clothes and more. • Low-foam & HE machine compatible.